- 01Campaign options
- Both packages cover Google Ads Search, Demand Gen (Display and YouTube), Performance Max and Shopping; or Meta reach/awareness, traffic, leads and Shopping. Choose the campaign mix within your package limits. Google Ads and Meta are billed as separate platform accounts.
- 02Campaign structure
- Google campaigns allow up to 2 ad groups and 2 ads per group where that structure applies. Performance Max allows up to 2 asset groups, with asset quantities scoped separately. Meta allows up to 2 ad sets and 3 ads per set. Basic normally pairs prospecting and retargeting at a flexible 70/30 budget split.
- 03Creative and ad copy
- Your agency supplies compliant images and videos, and can supply the ad copy or ask Skayze to write it. Original image and video production are outside the package. Shopping requires a usable feed or catalog, account access and compliant product assets; feed creation or repair is scoped separately.
- 04Conversion tracking
- Standard tracking review, setup and routine corrections are included within the agreed scope. Options include supported lead-form submissions, button clicks and phone-link clicks; a phone click does not confirm a completed call. Actual call tracking, provider fees, custom integrations and advanced repairs are scoped separately. Shopping requires existing purchase tracking, which we review before launch; missing purchase tracking may require an additional approved quote.
- 05Monthly optimization
- Both packages include a monthly performance review, search-term checks and negative keywords where appropriate, plus agreed campaign improvements. The optimization cadence is monthly in both Basic and Expanded.
- 06Monthly white-label reporting
- Receive a monthly report for your agency, under your brand, covering performance, changes and the next priorities.
- 07Access to your data
- Your team keeps access to the underlying advertising accounts and their available performance data between reports. Access does not depend on a new Skayze portal.
- 08QA before activation
- Every launch and live change must pass quality assurance. Agency approval does not replace QA, and copy changes require approval before activation. We keep a record of the work and correct our own in-scope errors at no extra charge.
- 09Agency-facing delivery
- Skayze works with your agency. You keep the client relationship, supply the brief and approvals, and receive the agreed campaign work. Both packages follow the same build and request timelines.