Blog
What changed on the ad platforms, what it means for agencies, and what clients will notice. Every post verified against its sources.
Meta Marketing API v26 migration: the agency checks
Plan Meta Marketing API v26 migration with verified deadlines, placement and creative checks, and a client handoff that catches silent configuration changes.
Product value optimization: Google Ads beta checks
Google Ads product value optimization lets retailers signal product priorities. Check the beta's scope, agree on client goals, and plan a measured agency test.
PMax AI video resizing: opt out by September 4
Google Ads is using generative AI to auto-create missing PMax video aspect ratios by default. Agencies have until September 4 to opt client accounts out.
Meta click-through attribution change: what to check
Meta narrowed click-through attribution to link clicks only, moving reactions, comments, and shares into a new engage-through metric. Here is what to check.
Instagram Reels post-view ads: what to test now
Instagram has rolled out Reels post-view ads, a placement that plays right after a video ends. What the format does, and how to test it before a client asks.
Google AI Max migration: the September 1 agency checklist
Google starts force-migrating campaign-level Broad Match and auto-created assets to AI Max on September 1. What agencies and their clients should expect.